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http://maidanglao.qq.com/
Check out our latest MCD digital campaign for Wings Q1 and we have driven 1,046,357 people to join the activity during only 2 weeks (the original plan is within 4 weeks):
More than 1 million people promised "they will show their only love to MCD wings foreverJ"
And an extremely huge event will open as promised - from Mar 24, MCD will provide wings for absolutely free J
So, what are you waiting for...?
  Check out the website and book your places at the best Literary Festival in Asia!
Here's more proof that Shanghai rocks. Creative Director Kevin Chiu has moved from Tribal DDB HK to Shanghai! He's been with Tribal for 4 years already so is a true "Tribaler" - he's won many awards and is a video game master...go challenge him in the virtual world!
今天Tribal DDB 又添了一员创意猛将Kevin Chiu，他将担任创意总监一职和William共同肩负起提升Tribal DDB创意品质的重任。在Tribal DDB Hong Kong担任创意总监4年的他，曾为香港DDB赢得Digital Media Awards、香港金帆、Effie Hk、Webby Awards等广告奖。日后，他也将为Tribal DDB Shanghai贡献更多精彩的Digital创意，并创造更辉煌的成绩。Kevin除了爱好摄影外，也是个电玩游戏高手，各位电玩同好可以找他在虚拟世界一较高下。
让我们欢迎Kevin的加入。
Tribal DDB Shanghai's Chicken Wing relaunch campaign for McDonald's has just begun! You can redeem chicken coupons from ANY restaurant and use them at McDonald's China for only 4.5RMB!
When we've gathered 1 million supported we will offer free Chicken Wings to everyone! Surprises await! check it out:
Team credit:
Creative Director: William Chang
Group Head: Jackie Wang
Art Director: Angel Ye, Jay Hsu
Traffic Manager: Joy Wang
Senior Producer: Itsuki Wang
Business Director: Mike Zeng
Account Director: Grace Chan
Senior Account Manager: Louise Wu, Xing Fei
Senior Account Executive: Flora Zhang
http://maidanglao.qq.com
http://maidanglao.renren.com
http://www.mcdonalds.com.cn
My dear friends,
HAPPY LANTERN FESTIVAL!
This is the day we get together, eat dumplings, play fireworks and share our happiness!
Falling on the 15th day of the first month of the Lunar Year, the Lantern Festival takes place under a full moon, and marks the end of Chinese New Year festivities. (though we already started working one week before)
Yuan Xiao and Tang Yuan are balls of glutinous rice, sometimes rolled around a filling of sesame, peanuts, vegetable, or meat. Tang Yuan are often cooked in red-bean or other kinds of soup. The round shape symbolizes wholeness and unity.
Dont't forget to eat dumplings: ) and anyone who has rabbit lamp, just go around the street with it and you'll catch everyone's eye: )
Hey, my dear fellow colleagues, Dick will be at ADFEST this year!
click here to check out the details
From all of us at DDB China Group: Happy Chinese New Year!
As we do each year, we have a real in house pitch for our CNY present brief. This year it was a tie! The winning teams got kudos and cash to celebrate!
The tiger is considered King of all Animals. So what about a tiger with wings? He would then become Lord of every creature! The first gift was Roger's idea. In Chinese, both "翼" and "意" share the same pronunciation. "翼" Is wing and "意" is creativity. Thus, we use our everlasting creativity to help our clients achieve more success. The "wing" is a bookmark in shape of Auspicious Clouds to bring you good luck!
The second gift was designed by our British interns Max and Ben. They were inspired by Tiger Balm and reworked the packaging to make it a very special gift. The message? We can help you with your aches and pains so you can have a smooth year of the Tiger.Unfortunately due to excessive anti terrorist regulations we aren't able to post it overseas but you can have a look here at the product! Thanks Max and Ben - we miss you and good luck back in London!
HAPPY Year of Tiger and Gong Xi Fa Cai!
Our creative and sometimes crazy colleagues at DDB Singapore have come up with an innovative idea to celebrate the year of the Tiger!
 The Idea & Execution
A Lunar New Year microsite of a different stripe. One
made of hard rocking, heavy metal music of traditional Chinese New Year
favourites performed by a heavy metal band. The lyrics were given a
ferocious bite. They produced a souvenir CD in leather-jacket material with metal-studs that were delivered as greeting cards.
 
Online, a band of guitar playing, drum thrashing tigers were in performance. A motion-aware game
allowed visitors to "head-bang" to the music, to get their fortunes
told. And true to Chinese tradition, there were 4-digit lucky numbers
given to would-be punters. The site went live on 1 Feb 2010. It was featured on the Chinese pop radio station 93.3FM this week. The blogs caught on to it. In less than 5 days, the Metal Tiger has roamed across 54 countries, reaching as far as Spain, Argentina and the Isle of Man.
The Results
Some clients loved it; some absolutely hated it. It was too edgy, too upbeat, eh ... too metal rock! Thankfully
we had the other idea: The Chinese New Year ang pow. It comes in
purple, with a friendly cat with upturned ears (The kids will love it!) Either way you like it, have a Happy Chinese New Year!
Pop open the champagne! Call your Granny! Yesterday Campaign magazine announced that DDB Worldwide is Network of the Year for 2009!
A huge congratulations to everyone for bringing this fantastic recognition to DDB.
In making its announcement, Campaign noted, "This is the latest in a long line of accolades for the network, which, even in this most challenging of years, has enjoyed success around the globe. In a year when the collapse of some of the world's biggest companies hit ad networks hard, it was pleasing to see that there were still some global networks that were able to continue to push the creative boundaries. And of these, it was the progress made by DDB Worldwide that really caught the eye...Work was strong across the board, from DDB Istanbul, which was the third most awarded agency at Cannes, to DDB Chicago, which continued the success it has enjoyed on the McDonald's account with its eye-catching `No Fry Left Behind.'"
Campaign also saluted Tribal DDB Amsterdam and DDB Brazil for their outstanding work this year while crediting our network's new business wins around the globe, as well as bold efforts such as the expansion of DDB Health in Asia and Italy and key personnel appointments across our network.
We often say we are better when we are together and Campaign's words prove it. This recognition is really a tribute to all of you, your creativity, your humanity and your passion to push the boundaries and be the best.
This honor is the latest in a long list of recognition we've received across our network this year.
That acknowledgment most recently includes:
· Tribal DDB Asia Pacific, Digital Agency of the Year, and DDB Group Melbourne, Australia and New Zealand Office of the Year, Media
· DDB Group Germany, first network agency in German advertising history to top the 2009 creative rankings of Horizont and W&V magazines
· DDB Worldwide, Network of the Year, and Tribal DDB, Interactive Grand Prix, the Eurobest Awards
· DDB South Africa, The Annual's Agencies' Agency of the Year
· DDB Singapore, Agency of the Year, Singapore Advertising Hall of Fame Awards
· DDB Brazil, Agency of the Year, Colunistas Sao Paulo Awards
· DDB Group New Zealand, Agency of the Year, The National Business Review
· ARS DDB Venezuela, Agency of the Year, El Ojo de Iberoamerica and Publicidad & Mercadeo
· DDB Guatemala, Agency of the Year, the Antigua Festival
· Tribal DDB Amsterdam, Digital Agency of the Year 2009, The Internationalist
· DDB Group Canada, Agency of the Year, Strategy
· And, of course, DDB London, The Gunn Report's Most Awarded Agency in the World in 2009
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