Pop open the champagne! Call your Granny! Yesterday Campaign magazine announced that DDB Worldwide is Network of the Year for 2009!

A huge congratulations to everyone for bringing this fantastic recognition to DDB.
 
In making its announcement, Campaign noted, "This is the latest in a long line of accolades for the network, which, even in this most challenging of years, has enjoyed success around the globe. In a year when the collapse of some of the world's biggest companies hit ad networks hard, it was pleasing to see that there were still some global networks that were able to continue to push the creative boundaries. And of these, it was the progress made by DDB Worldwide that really caught the eye...Work was strong across the board, from DDB Istanbul, which was the third most awarded agency at Cannes, to DDB Chicago, which continued the success it has enjoyed on the McDonald's account with its eye-catching `No Fry Left Behind.'"

Campaign also saluted Tribal DDB Amsterdam and DDB Brazil for their outstanding work this year while crediting our network's new business wins around the globe, as well as bold efforts such as the expansion of DDB Health in Asia and Italy and key personnel appointments across our network.
 
We often say we are better when we are together and Campaign's words prove it.  This recognition is really a tribute to all of you, your creativity, your humanity and your passion to push the boundaries and be the best.

This honor is the latest in a long list of recognition we've received across our network this year.

That acknowledgment most recently includes:

·       Tribal DDB Asia Pacific, Digital Agency of the Year, and DDB Group Melbourne, Australia and New Zealand Office of the Year, Media

·       DDB Group Germany, first network agency in German advertising history to top the 2009 creative rankings of Horizont and W&V magazines

·       DDB Worldwide, Network of the Year, and Tribal DDB, Interactive Grand Prix, the Eurobest Awards

·       DDB South Africa,  The Annual's Agencies' Agency of the Year

·       DDB Singapore, Agency of the Year, Singapore Advertising Hall of Fame Awards

·       DDB Brazil, Agency of the Year, Colunistas Sao Paulo Awards

·       DDB Group New Zealand, Agency of the Year, The National Business Review

·       ARS DDB Venezuela, Agency of the Year, El Ojo de Iberoamerica and Publicidad & Mercadeo

·       DDB Guatemala, Agency of the Year, the Antigua Festival

·       Tribal DDB Amsterdam, Digital Agency of the Year 2009, The Internationalist

·       DDB Group Canada, Agency of the Year, Strategy

·       And, of course, DDB London, The Gunn Report's Most Awarded Agency in the World in 2009

 

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Check it out...Number 1 in the R3 New Business League! Hip Hip Hurray! 

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Merry Christmas!

Click on the Picture to find the Surpise!

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change perspective

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Saab展示了如何试着从不同角度去看待事物。

 

The open cage

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来自巴西Almap BBDO 给新大众 Volkswagen EOS   制作的一个互动电影站;故事讲述了在行车路程中的一系列麻烦,教你怎么样去解决,剧中让你体验被追逐的感觉,快来试试吧。

 

ADIDAS outdoor

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快来欣赏一下ADIDAS ourdoor装备 编织而成的美丽风景画吧。应用了最新的3D技术和视频的完美集合。

 

UNIQLO COLLECTION

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UNIQLO 这一次直接把T型台搬上了网站,让用户有了更为直观的体验。乍一看似乎没太多技术含量,但是请看:多人走秀的视频一共有140段左右,每个模特单独又有20多段(共68人),总共的视频是千位这个数量级。先是拍摄的工作量就已经让人头大了,还要把每段视频的模特位置信息track下来为flash所用,后期工作庞大的信息量也是很考验执行功力的。

 

 Cheese & Burger Society

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"我们坚信,奶酪是烘培每一个奶酪汉堡的关键所在。不是所有的奶酪都可以,只有威斯康星州奶酪。"--奶酪汉堡社团

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In case you hadn't heard...THE ultimate man's magazine GQ has come to China.
Here's the Print ad from the launch campaign...which was done with a little help from DDB China.
More like it please!!
Watch out for the December issue featuring our very own Don Draper (aka Dick!)

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DDB China Group picked up a Silver Award for it's "McDonald's Online Taobao Store" and a Silver for "IHG Mobile Travel Assistant"

Omnicom Agencies scoooped an amazing sight: 8 out of 12 Golds at last night Digital Media Awards in Beijing. An exceptional night to remember - spent with exceptional people!

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Super campaign by Tribal DDB for VW about making mundane things FUN to change people's behaviour for the better!

http://thefuntheory.com/

Submit your idea to win Euro2500!
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                                                         Our lives are so busy that we often miss important dates with friends, birthdays, reunions...We are distracted! Do you ever feel like your boyfriend or girlfriend has been ignoring you? He or she is busy with their job and other distractions? He hasn't noticed that you've had a haircut perhaps? Tribal DDB Shanghai and McDonald's came up with a fun plan to bring back the love....

 

She's an experienced and outspoken Auntie who will help improve your relationship in a minute. This "Love agent's" mission is to help people tell their lovers that they're not happy. Tell her what you think, and she'll give your lover a mouthful. Just go onto the website and write down why you feel ignored. Perhaps your girlfriend used to cook for you and now she stopped? Does your boyfriend forget your birthday? Do they ignore phone calls?

 

Help is just an AYI away. She will confront the lover in an email video message and tell him or her how unhappy their partner is. And she will give them a chance to make it up by giving them coupons for a McDonald's famous grilled chicken burger. By tasting this revamped burger and improved version of the popular burger, your relationship can be repaired too.

 

Since the campaign began last week there have been nearly 10,000 visits and 1,200 people have sent the Ayi to a friend's email inbox. There has been no media spend, it's purely from word of mouth.

Check out the website here:

http://www.mcdonalds.com.cn/minisite/loveagain/

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We know it's not polite to boast...but still...we're proud to say that our suitcases were far heavier when we came back from the China Advertising Awards in Nanning last week. Total metal count:
2 Silvers and 6 Bronzes! Congratulations to everyone at DDB China Group, and especially those who worked directly on the winning campaigns!
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Check out Dick's article in last week's AdAge China

5 Ways Innovation in China Can Help Your Business
Evolving From Factory to Lab to Studio, China Is Becoming a
Center for Creativity, Says DDB's Dick Van Motman
by Dick Van Motman
Published: October 28, 2009
SHANGHAI
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