DDB's launched an
amazing new integrated campaign for Philips with an exciting website at the
center of the strategy. By sharing this
note with all at DDB we hope you will share with your friends and networks.
To launch Philips'
new, and world's first, cinematic proportion TV called Cinema 21:9,
Tribal DDB created a cinematic experience exclusively for online. Everything
about the site is designed to be cinematic - the movie, filmed as one single
tracking shot, the title sequence that doubles as a loader, the interactive film
score, and even the way the user chooses their connection speed has been
designed to mimic the cinema experience.
Check it out at www.philips.com/cinema.
Have fun exploring
all the options: play around with the movie by using your mouse as a scrubber,
check out the three hotspots on the timeline, see what the difference between
21:9 and 16:9 is really like, or switch Ambilight on or off. Most importantly:
Share, Share, Share with all your friends by using the "Share Button" in
the bottom right corner of the site. The button connects to all major social
media (Facebook, Bebo, Delicious, Digg, etc.).
The site is live in
the UK, Germany, France, The Netherlands and Sweden, and will be rolled-out to
13 additional countries between now and the end of May. The site and campaign
has already created great excitement:
http://search.twitter.com/search?q=philips+cinema
"a truly cinematic experience"
http://oqlz.com/philips-cinema-219-touted-ahead-of-uk-launch/
"you'll be presented with the option to watch a short film inside a mocked up
Philips Cinema 21:9 TV. It's a clever little crime thriller with astonishing
special effects, and well worth a gander. It also accurately demonstrates why
Cinema 21:9 is worth getting excited about"
http://www.ventilate.ca/ "the video could
be one of the craziest I have seen for television"
http://www.adverblog.com/ "definitely
worth checking out. Not only for the TV experience, but also for the impressive
freezed 3D movie which is shown within the TV"
