In case you hadn't heard...THE ultimate man's magazine GQ has come to China. Here's the Print ad from the launch campaign...which was done with a little help from DDB China. More like it please!! Watch out for the December issue featuring our very own Don Draper (aka Dick!)
DDB China Group picked up a Silver Award for it's "McDonald's Online Taobao Store" and a Silver for "IHG Mobile Travel Assistant"
Omnicom Agencies scoooped an amazing sight: 8 out of 12 Golds at last night Digital Media Awards in Beijing. An exceptional night to remember - spent with exceptional people!
Our
lives are so busy that we often miss important dates with friends, birthdays,
reunions...We are distracted! Do you ever feel like your boyfriend or girlfriend
has been ignoring you? He or she is busy with their job and other distractions?
He hasn't noticed that you've had a haircut perhaps? Tribal DDB Shanghai and
McDonald's came up with a fun plan to bring back the love....
She's an experienced and outspoken Auntie who will help improve
your relationship in a minute. This "Love agent's" mission is to help people
tell their lovers that they're not happy. Tell her what you think, and she'll
give your lover a mouthful. Just go onto the website and write down why you
feel ignored. Perhaps your girlfriend used to cook for you and now she stopped?
Does your boyfriend forget your birthday? Do they ignore phone calls?
Help is just an AYI away. She will confront the lover in an email
video message and tell him or her how unhappy their partner is. And she will
give them a chance to make it up by giving them coupons for a McDonald's famous
grilled chicken burger. By tasting this revamped burger and improved version of
the popular burger, your relationship can be repaired too.
Since the campaign began last week there have been nearly 10,000
visits and 1,200 people have sent the Ayi to a friend's email inbox. There has
been no media spend, it's purely from word of mouth.
We know it's not polite to boast...but still...we're proud to say that our suitcases were far heavier when we came back from the China Advertising Awards in Nanning last week. Total metal count: 2 Silvers and 6 Bronzes! Congratulations to everyone at DDB China Group, and especially those who worked directly on the winning campaigns!
Check out Dick's article in last week's AdAge China
5 Ways Innovation in China Can Help Your Business Evolving From Factory to Lab to Studio, China Is Becoming a Center for Creativity, Says DDB's Dick Van Motman by Dick Van Motman Published: October 28, 2009 SHANGHAI
Congratulations to our fit Soccer Players and Cheering Princesses. Last weekend was a great success even if we did not make it to the Final! It was a fun and a beautiful day - thanks for your support in this latest "Omnicom Cares" venture.
一个绝佳的学习机会，让他们亲身体验业内精英们的智慧启迪。ADC美术指导俱乐部共有23位大使，前来参与的创意人员将有幸听到他们的精彩讲座。DDB中国的首席创意行政官狄运昌和Tribal DDB的执行创意总监Dirk
Eschenbacher也都是ADC美术指导俱乐部的大使。本次研讨会大约有25名参与者，他们来自各个广告机构，包括TBWA，Lowe以及DMG等等。ADC美术指导俱乐部是一个国际知名的组织，它始终致力于为整个业界提升创意优秀标准。今年，首届"ADC创意人中国汇初级研讨会"将在北京和上海两地举行。DDB中国的首席创意行政官狄运昌同时也是One Show
Young Creative Association创意营讲师团成员。他表示："此次研讨会给我们提供了一个很好的机会，让我们得以接触并启发年轻的创意人员。"ADC中国的总经理Alexander Funk说道："在中国，青年创意人员并没有很多接触到优秀创意精英们的机会。ADC如今来到了中国，它在欧洲所收获的成功必将在中国重现!"
As part of DDB China Group's mission to
promote and develop young talent, the first ADC (Art Directors Club) Meeting in China will be held at the Agency's office this weekend
in Shanghai (6
+7 November 2009). The event give young creatives (who have between 1 and 3
years of experience) the opportunity to learn and be inspired by the best in
the industry. There are 23 ADC ambassadors, many of whom will attend the
meeting to give lectures to the creatives. Ambassadors include DDB China
Group's Chief Creative Officer Michael Dee and Tribal DDB Executive Creative Director Dirk Eschenbacher.
There will be around 25 participants in total from a
range of agencies including TBWA, Lowe and DMG.
ADC Club is an international organization which is
focusedimproving standards
of excellence and integrity for the industry. This is the first time the "Junior
Seminar for Young Creative "workshop" will be held in both Beijing and Shanghai.
Michael Dee, Chief Creative Officer, DDB China Group who is also on the Board of the
One Show Young Creative Association: "It's a fantastic opportunity
to meet passionate young creatives and inspire them."
"In China,
it's rare for young creatives to have the chance to meet such outstanding
talent. It's great that ADC is now in China
and can replicate the success it's had in Europe."
Said Alexander Funk, General Manager, ADC China.
