Our
lives are so busy that we often miss important dates with friends, birthdays,
reunions...We are distracted! Do you ever feel like your boyfriend or girlfriend
has been ignoring you? He or she is busy with their job and other distractions?
He hasn't noticed that you've had a haircut perhaps? Tribal DDB Shanghai and
McDonald's came up with a fun plan to bring back the love....
She's an experienced and outspoken Auntie who will help improve
your relationship in a minute. This "Love agent's" mission is to help people
tell their lovers that they're not happy. Tell her what you think, and she'll
give your lover a mouthful. Just go onto the website and write down why you
feel ignored. Perhaps your girlfriend used to cook for you and now she stopped?
Does your boyfriend forget your birthday? Do they ignore phone calls?
Help is just an AYI away. She will confront the lover in an email
video message and tell him or her how unhappy their partner is. And she will
give them a chance to make it up by giving them coupons for a McDonald's famous
grilled chicken burger. By tasting this revamped burger and improved version of
the popular burger, your relationship can be repaired too.
Since the campaign began last week there have been nearly 10,000
visits and 1,200 people have sent the Ayi to a friend's email inbox. There has
been no media spend, it's purely from word of mouth.
Check out the website here:
http://www.mcdonalds.com.cn/minisite/loveagain/
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