February 2010 Archives

 My dear friends,

HAPPY LANTERN FESTIVAL!

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This is the day we get together, eat dumplings, play fireworks and share our happiness!

Falling on the 15th day of the first month of the Lunar Year, the Lantern Festival takes place under a full moon, and marks the end of Chinese New Year festivities. (though we already started working one week before)

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Yuan Xiao and Tang Yuan are balls of glutinous rice, sometimes rolled around a filling of sesame, peanuts, vegetable, or meat. Tang Yuan are often cooked in red-bean or other kinds of soup. The round shape symbolizes wholeness and unity.

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Dont't forget to eat dumplings: ) and anyone who has rabbit lamp, just go around the street with it and you'll catch everyone's eye: )

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Hey, my dear fellow colleagues, Dick will be at ADFEST this year!

click here to check out the details

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From all of us at DDB China Group: Happy Chinese New Year!
As we do each year, we have a real in house pitch for our CNY present brief. This year it was a tie! The winning teams got kudos and cash to celebrate!

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The tiger is considered King of all Animals. So what about a tiger with wings? He would then become Lord of every creature! The first gift was Roger's idea. In Chinese, both "翼" and "意" share the same pronunciation. "翼" Is wing and "意" is creativity. Thus, we use our everlasting creativity to help our clients achieve more success. The "wing" is a bookmark in shape of Auspicious Clouds to bring you good luck!

 

The second gift was designed by our British interns Max and Ben. They were inspired by Tiger Balm and reworked the packaging to make it a very special gift. The message? We can help you with your aches and pains so you can have a smooth year of the Tiger.Unfortunately due to excessive anti terrorist regulations we aren't able to post it overseas but you can have a look here at the product! Thanks Max and Ben - we miss you and good luck back in London!


HAPPY Year of Tiger and Gong Xi Fa Cai!

 

 

 
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Our creative and sometimes crazy colleagues at DDB Singapore have come up with an innovative idea to celebrate the year of the Tiger! 

Year of the Metal Tiger


The Idea & Execution

A Lunar New Year microsite of a different stripe. One made of hard rocking, heavy metal music of traditional Chinese New Year favourites performed by a heavy metal band. The lyrics were given a ferocious bite. They produced a souvenir CD in leather-jacket material with metal-studs that were delivered as greeting cards.

Metal Tiger CDMetal Tiger Horoscope

Online, a band of guitar playing, drum thrashing tigers were in performance. A motion-aware game allowed visitors to "head-bang" to the music, to get their fortunes told. And true to Chinese tradition, there were 4-digit lucky numbers given to would-be punters. The site went live on 1 Feb 2010. It was featured on the Chinese pop radio station 93.3FM this week. The blogs caught on to it. In less than 5 days, the Metal Tiger has roamed across 54 countries, reaching as far as Spain, Argentina and the Isle of Man.

The Results

Some clients loved it; some absolutely hated it. It was too edgy, too upbeat, eh ... too metal rock! Thankfully we had the other idea: The Chinese New Year ang pow. It comes in purple, with a friendly cat with upturned ears (The kids will love it!) Either way you like it, have a Happy Chinese New Year!

Tiger Ang Pow

 

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Pop open the champagne! Call your Granny! Yesterday Campaign magazine announced that DDB Worldwide is Network of the Year for 2009!

A huge congratulations to everyone for bringing this fantastic recognition to DDB.
 
In making its announcement, Campaign noted, "This is the latest in a long line of accolades for the network, which, even in this most challenging of years, has enjoyed success around the globe. In a year when the collapse of some of the world's biggest companies hit ad networks hard, it was pleasing to see that there were still some global networks that were able to continue to push the creative boundaries. And of these, it was the progress made by DDB Worldwide that really caught the eye...Work was strong across the board, from DDB Istanbul, which was the third most awarded agency at Cannes, to DDB Chicago, which continued the success it has enjoyed on the McDonald's account with its eye-catching `No Fry Left Behind.'"

Campaign also saluted Tribal DDB Amsterdam and DDB Brazil for their outstanding work this year while crediting our network's new business wins around the globe, as well as bold efforts such as the expansion of DDB Health in Asia and Italy and key personnel appointments across our network.
 
We often say we are better when we are together and Campaign's words prove it.  This recognition is really a tribute to all of you, your creativity, your humanity and your passion to push the boundaries and be the best.

This honor is the latest in a long list of recognition we've received across our network this year.

That acknowledgment most recently includes:

·       Tribal DDB Asia Pacific, Digital Agency of the Year, and DDB Group Melbourne, Australia and New Zealand Office of the Year, Media

·       DDB Group Germany, first network agency in German advertising history to top the 2009 creative rankings of Horizont and W&V magazines

·       DDB Worldwide, Network of the Year, and Tribal DDB, Interactive Grand Prix, the Eurobest Awards

·       DDB South Africa,  The Annual's Agencies' Agency of the Year

·       DDB Singapore, Agency of the Year, Singapore Advertising Hall of Fame Awards

·       DDB Brazil, Agency of the Year, Colunistas Sao Paulo Awards

·       DDB Group New Zealand, Agency of the Year, The National Business Review

·       ARS DDB Venezuela, Agency of the Year, El Ojo de Iberoamerica and Publicidad & Mercadeo

·       DDB Guatemala, Agency of the Year, the Antigua Festival

·       Tribal DDB Amsterdam, Digital Agency of the Year 2009, The Internationalist

·       DDB Group Canada, Agency of the Year, Strategy

·       And, of course, DDB London, The Gunn Report's Most Awarded Agency in the World in 2009

 

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