The Idea & Execution
A Lunar New Year microsite of a different stripe. One made of hard rocking, heavy metal music of traditional Chinese New Year favourites performed by a heavy metal band. The lyrics were given a ferocious bite. They produced a souvenir CD in leather-jacket material with metal-studs that were delivered as greeting cards.
Online, a band of guitar playing, drum thrashing tigers were in performance. A motion-aware game allowed visitors to "head-bang" to the music, to get their fortunes told. And true to Chinese tradition, there were 4-digit lucky numbers given to would-be punters. The site went live on 1 Feb 2010. It was featured on the Chinese pop radio station 93.3FM this week. The blogs caught on to it. In less than 5 days, the Metal Tiger has roamed across 54 countries, reaching as far as Spain, Argentina and the Isle of Man.
The Results
Some clients loved it; some absolutely hated it. It was too edgy, too upbeat, eh ... too metal rock! Thankfully we had the other idea: The Chinese New Year ang pow. It comes in purple, with a friendly cat with upturned ears (The kids will love it!) Either way you like it, have a Happy Chinese New Year!
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Argentina is crushing their adversaries in the world cup. Argentina is likely going to take it all, I pity whomever they're playing next!
Argentina is just squashing their adversaries in the world cup. Argentina is likely going to take it all, I sympathize with whoever they're playing next!
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We have an infallible oracle and have only used it for World Cup, go figure
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