From all of us at DDB China Group: Happy Chinese New Year!
As we do each year, we have a real in house pitch for our CNY present brief. This year it was a tie! The winning teams got kudos and cash to celebrate!
The tiger is considered King of all Animals. So what about a tiger with wings? He would then become Lord of every creature! The first gift was Roger's idea. In Chinese, both "翼" and "意" share the same pronunciation. "翼" Is wing and "意" is creativity. Thus, we use our everlasting creativity to help our clients achieve more success. The "wing" is a bookmark in shape of Auspicious Clouds to bring you good luck!
The second gift was designed by our British interns Max and Ben. They were inspired by Tiger Balm and reworked the packaging to make it a very special gift. The message? We can help you with your aches and pains so you can have a smooth year of the Tiger.Unfortunately due to excessive anti terrorist regulations we aren't able to post it overseas but you can have a look here at the product! Thanks Max and Ben - we miss you and good luck back in London!
HAPPY Year of Tiger and Gong Xi Fa Cai!
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