April 2010 Archives

Come and Visit Distillery, Asit's Blog on MediaAsia!

Check out his latest article:Chinese Men and Nappy changing

 

Our friends at Tribal DDB Amsterdam and DDB London have been busy lately - Welcome to the world of great cinematography & animation + the best viewing experience - Only with Philips ambilight TVs! Tribal DDB Amsterdam, working with DDB London and Tribal DDB Shanghai have just launched another great campaign for Philips.

Five outstanding world famous director (including Ridley Scott Associates) were given the same key words to write a script. The result? 5 very different film in HD to be enjoyed on Philips TVs. In China we extended the cinematic viewing experience offline to online through the first ever battle of the best viewing experience between China's 2 largest video portals - Tudou and Yukou. It is also the first ever integration of an ambilight online video player into a video portal. If this all sounds a bit complicated, then relax and simply click below to watch the movies. Send us your comments! Also pick your favourite movie for a chance to win a Philips LCD TV!

See the movies:
http://cinema.youku.com
http://cinema.tudou.com/
http://www.cinema.philips.com.cn/

Experience ambilight
look for the 飞利浦 "流光溢彩" button on the top right hand corner of each video screen
http://hd.tudou.com
http://movies.youku.com

Become a fan
http://cinema.renren.com

Read more:
http://www.philips.com.cn/tv
http://www.mylife.philips.com.cn/tv.aspx

So indeed - there may be a million ways to TELL a story - but there is certainly only one way of WATCHING it!

Check our our Tiguan campaign as featured in Media Magazine today:


http://www.media.asia/searcharticle/2010_04/Tiguan--Infinite-Road-Unlimited-View--China/39527

Hey Guys, help my little niece solve this maths problem. thanks ~~~

Question:

3 students live in one room.

It cost them $300 one night. So, each of them give out $100.

The landlord gave them a discount, he took $250 and asked servant to give $50 to them.

The servant only gave them $30 and hide $20 for himself.

So, everyone actually spend (300-30)/3=$90

All together is 90*3=$270

Then, 270+20(the money servant stole)=$290

Well, where's the missing $10?

Congratulations to Tribal DDB Shanghai who have just been awarded 3  shiny golden trophies as well as named "Best Creative Agency" at the ROI Festival Digital Award!

The 3 trophies are for:

• Pepsi Band campaign
• Clean & Clear One Day Challenge
• Philips Home Lighting Branded Stores

The ROI Award recognizes the best creative and effective marketing campaigns created by digital agencies in China. Remember,  "creative" is not enough, it must be "effective" as well. As a Chinese saying goes, a good beginning is half done. We've won great prizes this Spring, and I'm sure we'll have a bumper harvest in autumn and winter!

1.     恭喜恭喜，贺喜贺喜！

2.     Tribal DDB Shanghai在上周举行的第3种人数字金投赏颁奖礼上获得了3座金灿灿的奖杯。同时，DDB China Group也被评为年度最佳广告代理机构。

3.     这3座奖杯是奖励我们为百事设计的"百事群音网路秀"，为可伶可俐设计的"一天无油大挑战"和为飞利浦设计的"飞利浦时尚家居灯饰馆"这3项活动。

数字金投赏旨在奖赏数字媒体、互动公司及传播代理公司所创作的优秀数字营销案例以及以互联网、手机等作为载体所创作的优秀创意作品。并且，它强调这些案例不仅要有"创意"更要有"效果"。

古语有云: 良好的开端是成功的一半。春日刚至，我们就得到了一些重要的奖项。可以预见到，今年的秋冬对我们来说必将是一片大好丰收！

 
See the gorgeous guy holding 3 Golden Prizes? He's our creative Director - William Chang. He's not only nice to look at, put he's also one of the best creative guys around ! 

看到那个拿着3个奖杯的帅哥不？他就是我们的创意总监--William Chang. 用"才貌双全"来形容他，实在是再合适不过啦：）

Last week our Global CEO Chuck Brymer and Chief Creative Officer Bob Scarpelli visited our offices! They spent the morning at DDB China Group in Shanghai - meeting the staff, touring our offices, sharing anecdotes and stories. It was a great chance for us to ask questions and find out more about them. Some inspiring thoughts come to mind: follow your dreams, be passionate, Bob joked that he was not always in such a senior position! He started young  - perseverance and hard work got him to where he is today.

 

     

 

真是激动人心啊！上周，我们的全球CEO -- Chuck Brymer 和Chief Creative Office -- Bob Scarpelli一同来到了我们的办公室。整个上午他们都在上海办公室里和员工们畅谈天南地北，分享人生感悟。能够他们开心得交谈，并更加深入地了解他们，这实在是一桩美事啊。Bob的话充满力量，鼓舞人心。就如他说的，"充满激情地去追求你的梦想吧！"。诚然，罗马非一日建成。正是他的智慧与始终如一的努力才让Bob收获了今天的成功。难怪Bob要开玩笑说，他可不是一直这么"高高在上"的呢：）

 Dick has just been named "China Advertising's Most outstanding person of the Year". "The award is given to the person who has not only made great contributions to Advertising, but who is also creative and adventurous" said the China Advertising Annual Awarding Committee.

The Award started in 2006 and is a cooperation between China Advertising Association and CCTV (China Central Television). It is one of the most important awards in China's Advertising Industry and Dick is the first foreigner to receive it. The judging panel consists of 70 members from different industries as well as top scholars and professors.

 

在上海举行的"中国广告年度大奖"颁奖典礼上，DDB China Group的总裁及首席执行官莫定伟（Dick van Motman）先生荣获了"中国广告突出贡献人物大奖"。大奖组委会表示："该奖项旨在奖励对广告界有着突出贡献的人物，并且他们必须具备创新探索精神。"
 
 "中国广告年度大奖"是由中国广告杂志社，中国广告协会和CCTV中央电视台联合举办的。这是中国广告界最公平公正和最具权威性的奖项之一，其奖项评委会由70名广告界与传播界最权威、最资深的知名专家组成。奖项组委会于2006年设立"中国广告突出贡献人物大奖"。莫定伟（Dick van Motman）先生是首位获得此殊荣的外籍人士。