好消息，在本月由21世纪广告组织的2007-2008年度中国十大创意总监/十大文案/十大美术指导"评选中，DDB中国都有中标！

• Jody Xiong - 十大创意总监
• Billy Deng - 十大文案
• Lang Nie  - 十大美术指导

         此次一共有93位创意总监，67位文案，78位美术指导参与评选。初选阶段，由评选小组筛选出51位候选人（24位创意总 监，13位文案以及14位美术指导）晋级决赛。最后阶段，这51人的履历、作品、照片一起被晒到网上，由网民公决。榜单结果则是由人气投票（70%）和专 家评选（30%）结合产生。 

 

Here comes the good news! On the awards show organized by the 21 Century Advertising this month, our people - Jody Xiong, Billy Deng, LanG Nie are all listed.

Jody Xiong is ranked Top 10 Creative Director and Billy Deng is ranked Top 10 Advertising Writer while Lang Nie appears on the Top 10 Art Director list. 

Let's congratulate them all and may they bring home more awards!!!

开博第一篇，应该写点有意义的事情， 所以考虑下来，贴点跟大家日常生活有关的东西。大家看一下吧：

注意！！！
筷子！！！ and！！淋巴腺瘤！！
( 家里不开伙的尤其要注意 )

传这个信息的是位年青优秀同事，健壮好运动打网球，上个月感冒淋巴腺肿到医院!
检查：发现淋巴腺长了一个6公分的恶性肿瘤，第4期，他发现病症前没有征兆，除
了， shock 还是 shock，今天开始作化疗，他发出这讯息。
大家切记，生活中很多的无形杀手，小心避免：请不要再问，为什么是我？
这是真的，要不然在使用免洗筷之前先用热开水泡个三五分，妳就会看到漂白剂溶解
在热开水中...为了自己的健康，准备一双筷子，摆在公司，很重要！
强烈建议：带一双筷子放在公司吧?!又环保   又卫生噢 ....
昨天参加赵可式教授的「安宁疗护传爱种子培班」，赵老师说：妳们什么都可以没听
进去，请一定记得〝勿再使用卫生筷〞了，因为大陆进来的免洗筷（现在几乎皆是大
陆进口的），制作过程材料本身已经长满了长长的五颜六色霉菌，处理过程是一道防
腐剂，一道漂白剂（皆超过标准剂量的几千倍）等等，都是致癌carcinogen的，赵老
师（自从参观过制筷工厂）已经５年未用免洗筷，为免忘了带家用筷子，她每一个包
包都放一双，更何况，可以洗过重复使用的才环保呀。
赵可式博士说：如果你以前到现在每天用免洗筷吃饭，未来还是如此，有一天被诊断
为癌时，请不用再问 -------为什么是我？

 

Check out latest interview with our very own Dirk in creativesocialblog.com

---

An interview with Dirk Eschenbacher

How long have you been in Asia and what are you doing now?
10 years in Asia, almost 11. Came via Thailand to China. I am with Tribal DDB and I look over the creative product of the 18 offices in Asia. Yes, I travel a lot.

What do you see as the biggest difference between Asia and where you are originally from?
I am from Munich and the beer is better there. In Asia basically everything is different from home, which is great. Lots of growth and change here, many surprises make life a bit unpredictable. I like that. I love to explore new cultures and in Asia there are a lot. So many things to see and do.

What inspires you the most in Asia?
The "yes we can do this" attitude of the people. The deep connection between religion and every day life, whereby religion is not indoctrinated but more a way of life

Is there any comms work in the digital space that you have really admired?
Most of us in Asia look at Japan for leading the digital advertising wave through Asia. In Japan you have fantastic creatives, both conceptually and in execution, where the rest of Asia cant cope with. I admire work from Yugop, Bascule, Dentsu, IMGSRC, GT, Projector and all the other crazy guys from Tokyo.

What is the advertising landscape like in China?
China is gigantic, yet very unsophisticated. We have 270mio internet users, 230 of which are on broadband. They want to be entertained, they download MP3, they play online games, they watch the latest episodes of LOST on video sharing sites. Technology is part of everyday life, much more than elsewhere I'd like to say. This gigantic number though is not all well educated and sophisticated consumers, many times you really have to break down your message to the lowest common denominator.

China is very wide spread, from 1st to 3rd tier cities mentality, language and also cultural background vary widely. What works in Beijing might not work in Wuhan and if you want to reach the 1 billion people without internet access then you still have to do some serious TV ads.

In terms of agencies we have all big networks here, most of them have two to three offices in China. The centers are clearly Beijing and Shanghai. There are not many creative or boutique agencies here. Chinese consumers are not yet hard to get to or influenced as that it would take extremely creative ideas. Clients know that and do not really pay for creativity, yet. This will gradually change though.

There are a few very creative small studios around China. Lots of young kids, incredibly talented and hungry set up their own thing and do what they like to do. You will find a few of them amongst the students we work with. They need to be told though that their creativity needs a direction and that an agency could help them find a way into commercial creativity.

What do you think the key developments are going to be in the market?
As consumer grow up, so will the clients and therefore the industry. Technology will play a more and more important role, as it is rapidly adopted into everyday life. The internet in Asia is slightly different than it is in US or Europe. In China it is completely different than anywhere else in the world.

What is the talent situation like in Asia? What are the key challenges in this area?
There are not that many senior creative talents in Asia and there wont be for the next 2-3 years. This is an opportunity for anyone from abroad who has a serious interest in Asia to be part of that small community and make a real difference. There is not a real shortage of junior talents especially design and art. There could be more conceptual creatives and better writers. The divide between traditional and digital creatives is fairly big. TV and print plays an important role in Aisa and this wont change that fast.

Some of us are running a panel for Chinese Students as part of One SHow? What do you think we can show them say to them to really inspire them?
What they do is making a difference. Currently in China pop culture is created online. The internet is the single most influential thing in this society and growing up to be a master of digital communications will make them very powerful in the future. They can shape society, they can change the world, they have responsibility.

They should never stop to learn. And what they need to learn is simplicity and the power of an idea. They get lost in execution or unimportant side track rather than focusing on an idea and bringing the idea to life.

What is your favourite place in Shanghai?
Though I am frequently in Shanghai, I am a true Beijinger. The old North-South-thing ...
In Shanghai I like the Bund with all its history and glory.
I like drinking a coffee in the little lanes winding through Taikang Lu.
I like strolling through the French concession
I like to eat dumplings or noodle soup on the road
I also like to eat great international food in Shanghai's many top restaurants
I like the architecture and the blade runner feel you get cruising on the elevated road
I like the clubs and endless nightlife

What is your favourite restaurant in Shanghai?
The one I always keep coming back to is "M on the Bund" for its stunning views.

If the Creative Directors who are here only have time to do one thing while they are here (outside Creative Social), what would it be?
Go walk about The Bund and feel the grandeur of the past, the Asia of the present and the world in the future
Then take a taxi to 210 Taikang Lu, near Sinan Lu, and stroll the creative area.
Then have a snack in Xintiandi
You can also dink a coffee in the Grand Hyatt on the other side of the river. Do this on a clear day only. Coffee in the lobby on the 56th floor, but do take an elevator up to the 89th floor for some spectacular views.

How would you describe Shanghai (one word)
Hustling

P.S. Here you get some good ideas on how to find things in Shanghai
Shanghaiist
Urbanatomy
Time Out

Rapp, part of DDB China Group, has been awarded a Silver at the MAA Globes for its "Virgin Atlantic 8th Birthday in China Travel Agent Incentive." The ceremony took place in Toronto, Canada yesterday, Monday 20th October. The MAA Globes recognize the best promotion marketing award programs from around the globe. Rapp was the only agency from China to win an award.

"We're delighted and honored that our campaign for Virgin Atlantic has been recognized at the MAA Globes. It demonstrates how far Rapp in China has come over the last couple of years. The real beauty of this campaign was its cost effectiveness and measurable results - two fundamental requirements for our clients in today's economic environment," said David King, Managing Director of Rapp China.

"Rapp's campaign for Virgin Atlantic perfectly reflects their focus on "customer obsession" and on delivering the most effective and innovative solutions for clients," said Dick van Motman, CEO & President of DDB China Group

A summary of the campaign:

Virgin Atlantic was facing aggressive pricing from its two competitors, China Eastern and British Airways, on the Shanghai to London route. But Virgin maintained its key advantage of being the only airline to fly the route daily. For Virgin's 8th birthday in China, Rapp developed a strategy to publicize the event and drive ticket sales on a small budget. Knowing that 75% of Virgin Atlantic sales of daily flights from Shanghai to London were generated by just 30 travel agents in China, Rapp hatched the idea of turning travel agents into Virgin Atlantic advocates. Using Virgin's 8th birthday as the rationale, agents were offered a guaranteed birthday present reward for EVERY ticket sold. Participation was simple; for every flight sold, the agent could play an online "8" scratch card game to win a guaranteed prize,  such as luggage straps, baseball caps, t-shirts, and even return tickets to London, every time they played!

The top advocate travel agents were also invited to meet Richard Branson at a glamorous party in Shanghai, organized by Rapp. Over 4 million RMB worth of tickets were sold in just eight days-- 32% more than the target set by the client. The incremental return on marketing investment was 11:1.

About Rapp:

Ranked the #1 Global Direct Marketing Network (2007), the #1 Direct Marketing Agency in the US in (2004 - 2006) and the #3 Digital Marketing Agency in the US (2007) by Advertising Age, Rapp (www.rapp.com) is one of the world's largest direct marketing networks with roughly 50 offices in more than 40 countries, delivering over 40 years' experience in customer acquisition, retention and optimization to its clients.

In China, Rapp services a growing number of clients including Virgin Atlantic, Philips, Friesland Foods, Avis and IHG.

Yesterday, November 4 -2008, was a historic day. Not because DDB China won an award, or won a pitch but because of the US elections.

The outcome of that not only signifies a change but more so signifies the triumph of the notion that everything is possible and the triumph of the power of ideas.

Because what happened yesterday was nothing more then realizing dreams, realizing ideas, moving mountains, moving beliefs.

Personally for me, coming from a multi cultural background, it's tremendously gratifying and I'm sure it was and will be for many others.

China's journey and progress thus far is also a result of dreams and increasingly so of ideas. The 2008 Olympics signified that as no other and I'm very proud of being part of that as well.

So being someone that rather sees things like half  full instead of half empty - I think 2008 is shaping up to be tremendously inspiring from a Global perspective  We should be encouraged by seeing the power of ideas because it's ideas that move people, move the world, create progress and value. And that's what we're striving for. If we have that positive mindset: 2009 should become a great year.

      2008年11月4日是具有历史意义的一天。这并不是因为DDB中国赢得了一个奖项，或是赢得了一个比稿，而是因为美国总统大选。

      因为这场大选的结果不仅仅意味着一个巨大的变化，更重要的是它表明了一个令人高兴的论调：任何事都有可能，思想的能量可以无限大。

      昨天发生的一切就是梦想的实现，思想的逾越，相信信仰，去除了沉重的大山。

      就我个人来说，我是来自与一个多源文化的背景，我非常感谢这样的经历。我相信许多人会跟我有同样的感受。中国日新月异的变化进程也同样清楚地表明了理想和思想活跃的结果。2008奥运会的召开也郑重表明了中国的重要地位。我非常自豪地可以成为其中的一员。

      我宁愿成为看到半杯水还满着，而不是半杯水已经空掉的人。我认为，从全球发展的角度来看，2008年是相当的鼓舞人心的。

      我们应该更加积极地看到思想中潜在的能量，因为只有思想足够好，才能让大家行动起来，才能让世界行动起来，才能进步，创造价值。这不正是我们正在努力奋斗着的目标。如果我们能够有如此积极正面的想法：2009年应该会成为一个好年。

 

Pop open the champagne! Call your Granny! Yesterday Campaign magazine announced that DDB Worldwide is Network of the Year for 2009!

A huge congratulations to everyone for bringing this fantastic recognition to DDB.
 
In making its announcement, Campaign noted, "This is the latest in a long line of accolades for the network, which, even in this most challenging of years, has enjoyed success around the globe. In a year when the collapse of some of the world's biggest companies hit ad networks hard, it was pleasing to see that there were still some global networks that were able to continue to push the creative boundaries. And of these, it was the progress made by DDB Worldwide that really caught the eye...Work was strong across the board, from DDB Istanbul, which was the third most awarded agency at Cannes, to DDB Chicago, which continued the success it has enjoyed on the McDonald's account with its eye-catching `No Fry Left Behind.'"

Campaign also saluted Tribal DDB Amsterdam and DDB Brazil for their outstanding work this year while crediting our network's new business wins around the globe, as well as bold efforts such as the expansion of DDB Health in Asia and Italy and key personnel appointments across our network.
 
We often say we are better when we are together and Campaign's words prove it.  This recognition is really a tribute to all of you, your creativity, your humanity and your passion to push the boundaries and be the best.

This honor is the latest in a long list of recognition we've received across our network this year.

That acknowledgment most recently includes:

·       Tribal DDB Asia Pacific, Digital Agency of the Year, and DDB Group Melbourne, Australia and New Zealand Office of the Year, Media

·       DDB Group Germany, first network agency in German advertising history to top the 2009 creative rankings of Horizont and W&V magazines

·       DDB Worldwide, Network of the Year, and Tribal DDB, Interactive Grand Prix, the Eurobest Awards

·       DDB South Africa,  The Annual's Agencies' Agency of the Year

·       DDB Singapore, Agency of the Year, Singapore Advertising Hall of Fame Awards

·       DDB Brazil, Agency of the Year, Colunistas Sao Paulo Awards

·       DDB Group New Zealand, Agency of the Year, The National Business Review

·       ARS DDB Venezuela, Agency of the Year, El Ojo de Iberoamerica and Publicidad & Mercadeo

·       DDB Guatemala, Agency of the Year, the Antigua Festival

·       Tribal DDB Amsterdam, Digital Agency of the Year 2009, The Internationalist

·       DDB Group Canada, Agency of the Year, Strategy

·       And, of course, DDB London, The Gunn Report's Most Awarded Agency in the World in 2009

 

RAPP China has been appointed lead Communications Agency for Weight Watchers China, a win that further solidifies its standing as a leading CRM and data-driven marketing provider in the region. RAPP will lead consumer insight development and competitive analysis for Weight Watchers programs, as well as consult on brand and market positioning.  

 

The account was awarded without a pitch, due to RAPP's " 'customer obsession' that drives it to get under the skin of consumers, strong planning capability backed with creative firepower, and an experienced team in branding and positioning.

 

Weight Watchers China is owned by Weight Watchers International, Inc., the world's leading provider of weight management services. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. Weight Watchers China was established in 2008 and operates four centers in Shanghai and one in Nanjing.

Our Chief Creative Officer, Michael Dee, recently guest starred on CCTV 2's "Dialogue" program. Along with Terry Savage, executive chairman of Cannes Lions, Michael talked about winning DDB's Gold Lion for our Green Pedestrian Crossing campaign and what a remarkable achievement that was. He also let slip that he owns at least 50 red hats!      

Hey Guys, help my little niece solve this maths problem. thanks ~~~

Question:

3 students live in one room.

It cost them $300 one night. So, each of them give out $100.

The landlord gave them a discount, he took $250 and asked servant to give $50 to them.

The servant only gave them $30 and hide $20 for himself.

So, everyone actually spend (300-30)/3=$90

All together is 90*3=$270

Then, 270+20(the money servant stole)=$290

Well, where's the missing $10?