Showcase and promote Philips' Living Colors. Connect with China's growing popularity for interior decoration and demonstrate how the light can enhance one's home environment to match any mood and occasion.

A website, a home décor portal and a series of short mini video dramas. The home décor portal is the first of its kind in China. It includes social networking capabilities and features 16 interior designers helping consumers to understand how they utilize color to enhance their homes. The website features the house with the 16 rooms and chatrooms so that users can connect and quiz the designers. The website also features a series of amusing mini films of romantic dramas. The viewer can decide the outcome of the mini drama by choosing the color of the LivingColors.

74 thousand visitors created their own room and over 7.4 million people visited the website. Since the minisite launched, product sales showed immediate and significant increase. In Shanghai LivingColors even sold out! Over 3.5 million people watched and interacted with the movie. 

urban sophisticated

Internet

2008