Vice President
RAPP Greater China
Ross is a global marketer, and we can safely say that he is obsessed and passionate about China. He has lived here for the last 10 years and has a detailed understanding of data acquisition, qualification, customer engagement and program measurement. Ross' fascination for response driven direct marketing started in the late 80s in the UK insurance industry. But too energetic to work in insurance, Ross left the industry after eight years and moved into direct marketing.
Having worked with leading global brands in IT hardware (Apple, IBM), phones (Ericsson, China Unicom), infant milk formula (Cow&Gate), airlines (Etihad), pet care (Pedigree/Whiskas) and credit cards (Amex), Ross' focus for the past five years has been cars and alcohol marketing. In China and across Asia Pacific, Ross has worked on and built relationship marketing teams on Chivas Regal, Ballantine's, The Glenlivet, Martell, Mercedes-Benz, Nissan, Infiniti and Ford. Before joining DDB China Group he worked at TBWA.
Ross' wife and son were both born in Beijing and Ross is lucky enough to be able to call both Shanghai and Beijing home. Ross enjoys cars, driving and single malts (but never at the same time). In 2011, Ross was appointed Vice President of RAPP Greater China.