We provide 'creative solutions' which build brands and businesses, because we truly believe that "creativity is the most useful tool a business can employ". We deliver them with consistency and speed, everywhere in the world. Our mission is to discover and unleash the hidden potential in people, brands and businesses.
DDB China Group (www.ddbchinagroup.com) is a full service agency incorporating 4 brands: DDB, Tribal DDB, RAPP and DDB Guoan. It was one of the first 4A Agencies to enter the Chinese market and is part of the newly formed DDB Greater China Group, which includes our Hong Kong and Taiwan offices. Each of our brands provides the best creative solutions in its specialty areas. They work as an integrated team or individually, depending on the client's needs. DDB and DDB Guoan provide creative advertising solutions, when Tribal DDB (www.tribalddb.com) provides creative digital marketing and social connectivity solutions, and RAPP (www.rappchina.com.cn) provides creative direct marketing, CRM and data analytics' solutions.
Our campaigns are idea-centric and are designed to meet each client's particular challenge in the
Our processes
It's not a secret that China's media market is a tough nut to crack. In fact, there's not really "one" China at all, but several vastly different Chinas with different languages and different ways of doing business. Media fragmentation combined with media inflation and a large sprinkle of different tiered cities gives you a fascinating and at times tricky market. What works in chic Shanghai might well flop in Spicy Sichuan. Consumer behavior and spending power is not the same depending on where you are.
Luckily we have the tools in place to get our client's message heard by the people who need to listen. Through Connection Planning we make sense of how to use the most fitting touch points and communication channels to ensure that the right person is getting the message.
DDB's proprietary business processes guide our teams and clients to deliver creative business solutions. We believe that people are the most important media so we give them the content they really want and need along with the means to share it; we call it Social Creativity. Network science now proves that in a world of 6 billion we really are all connected to each other by just 6 degrees of separation, so DDB's approach capitalizes on this insight.
Usually at this point, a company like ours would try to impress you with neat words, awe-inspiring acronyms, and complicated, colorful, circular graphics to describe the proprietary way we work. Well, we are sorry to disappoint. We would rather you cruise the rest of this site and take a look at examples of our work, peruse some of our thinking, participate in our debates and discussions - basically get to know who we are.
