DDB China Group
We provide 'creative solutions' which build brands and businesses, because we truly believe that "creativity is the most useful tool a business can employ". We deliver them with consistency and speed, everywhere in the world. Our mission is to discover and unleash the hidden potential in people, brands and businesses.
It's not a secret that China's media market is a tough nut to crack. In fact, there's not really "one" China at all, but several vastly different Chinas with different languages and different ways of doing business. Media fragmentation combined with media inflation and a large sprinkle of different tiered cities gives you a fascinating and at times tricky market. What works in chic Shanghai might well flop in Spicy Sichuan. Consumer behavior and spending power is not the same depending on where you are.
Luckily we have the tools in place to get our client's message heard by the people who need to listen. Through Connection Planning we make sense of how to use the most fitting touch points and communication channels to ensure that the right person is getting the message.
Usually at this point, a company like ours would try to impress you with neat words, awe-inspiring acronyms, and complicated, colorful, circular graphics to describe the proprietary way we work. Well, we are sorry to disappoint. We would rather you cruise the rest of this site and take a look at examples of our work, peruse some of our thinking, participate in our debates and discussions - basically get to know who we are.
We provide 'creative solutions' which build brands and businesses, because we truly believe that "creativity is the most useful tool a business can employ". We deliver them with consistency and speed, everywhere in the world. Our mission is to discover and unleash the hidden potential in people, brands and businesses.
DDB China Group is made up of DDB, Tribal DDB, RAPP and DDB Guoan. Each of these
units provides the best creative solution in its specific area - they
work as an integrated team or individually, depending on the client's needs. Tribal DDB is a
digital marketing specialist, RAPP
focuses on Direct Marketing and DDB provides advertising solutions. DDB Guoan
is based in
It's not a secret that China's media market is a tough nut to crack. In fact, there's not really "one" China at all, but several vastly different Chinas with different languages and different ways of doing business. Media fragmentation combined with media inflation and a large sprinkle of different tiered cities gives you a fascinating and at times tricky market. What works in chic Shanghai might well flop in Spicy Sichuan. Consumer behavior and spending power is not the same depending on where you are.
Luckily we have the tools in place to get our client's message heard by the people who need to listen. Through Connection Planning we make sense of how to use the most fitting touch points and communication channels to ensure that the right person is getting the message.
Usually at this point, a company like ours would try to impress you with neat words, awe-inspiring acronyms, and complicated, colorful, circular graphics to describe the proprietary way we work. Well, we are sorry to disappoint. We would rather you cruise the rest of this site and take a look at examples of our work, peruse some of our thinking, participate in our debates and discussions - basically get to know who we are.
