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Volkswagen Variant Viral Videos
DDB Guoan  released five viral videos to promote the Volkswagen Variant, the Passat station wagon, in China. The videos were all uploaded onto the new Volkswagen video channel, "VW Vision", on Chinese video-sharing platform Tudou.com. Each video highlights the spaciousness and convenience of the Variant with humorous anecdotes.  The DDB Guoan team worked closely with Greg Bray, International Creative Director, who directed all five videos.